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Royal Enfield, an Indian Motorcycle brand, is produced in Chennai, India. It is the oldest motorcycle brand on the globe that is still in production. The bike was first produced in 1901. One of its motorcycles, the Royal Enfield Bullet, takes the lead for being in production for the longest time.

The brand is licensed by the endemic Madras Motors and is now an ancillary of Eicher Motors Limited, an automobile maker based in India. When the government of India needed an appropriate motorcycle for uniformed officers on border patrol, they opted for the Royal Enfield Bullet. The government purchased 800 350cc units.

Madras Motors collaborated with Redditch to create the Enfield India set to assembled, under license, the 350cc Royal Enfield Bullet bike in Chennai (formerly known as Madras). In 1990, the company worked with the Indian automotive company Eicher Group eventually merging with it 1994. Royal Enfield experienced some financial upheavals in the 90s. Nevertheless, the company launched a new primary company in Oragadam, Chennai owing to an increase in demand for its bikes.

In May 2015, Royal Enfield celebrated its first acquisition when in purchased Harris Performance Products, a UK motorcycle design and manufacturing firm. In August of the same year, the company announced it was establishing its US headquarters as well as a dealership in Milwaukee, Wisconsin. The company sells its products in over fifty countries in the world and surpassed Harley-Davidson’s sales in 2015.

Interesting Facts

1. Eicher Group, with which Royal Enfield merged in 1990, produces and sells commercial vehicles, tractors and automotive gears in addition to motorcycles.
2. Rudratej Singh, AKA Rudy was appointed the president of Royal Enfield in 2015. Previously, he held the position of vice president at Unilever.
3. Royal Enfield’s dealership in Milwaukee was the first company-owned store in North America according to the company’s North American president, Rod Copes.
4. The company’s plan was to establish at least a hundred dealerships in the US in different cities.
5. Eicher began its global strategy with its entry into Indonesia with retail operations in Jakarta. It started off with the mid-sized 250cc to 750cc motorcycles.