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Suzuki is a Japnese car manufacturer notable for its affordable consumer vehicles. The brand has acquired prominence across the globe; Suzuki cars are sold across hundreds of countries spanning America, Europe, Asia and Africa. Much of the company’s efforts have focused on manufacturing affordable kei cars, which is one of the reasons for its popularity.

Suzuki ranks amongst the largest car manufacturers both nationally and internationally. In addition to cars, it makes motorcycles and ATVs. The company was founded in 1909 and is headquartered today in Hamamatsu, Japan. It produces about 3 million vehicles per annum with a revenue of $25 billion, making it one of the highest-earning automobile manufacturers in the world. In addition to numerous dealers, Suzuki has production facilities and subsidiaries in several countries around the world, including the US, Indonesia, India, and Pakistan.

The company was founded as ‘Suzuki Loom Works’ and originally built looms for the Japanese textile industry. It would not expand its efforts into the automobile section until after thirty years, in 1937. It embarked on building motorcycles first, an endeavour which proved to be successful.
Following this, it introduced its first car in 1955- the Suzuki Suzulight. In 1979, Suzuki would introduce the Alto, a compact kei car that would earn immense popularity in South Asia. A more modern compact but slightly larger car is the Suzuki Swift- originally launched as the Cultus. Earning immense popularity as well, the car has received numerous awards in recognition of its performance. The car is also offered in a sports version.

Suzuki has also manufactured some notable sedans and SUVs. The Liana (also known as ‘Aerio’) was launched in 2001 in countries including the US where it features a 2.0-litre engine. In the SUV category, Suzuki has earned success through three notable models: the Jimmy (a mini-SUV), Pajero and the Vitara.